For 2017 I had two main goals. I wanted to finish the Senders hat and I also wanted to adjust the long term vision for Sten.

The hat (of course) turned out to be much harder than I thought. Sewing one is hard but making a product that’s possible to produce is harder. All seams have to be optimised, there are surprisingly hard decisions ta make (e.g. velcro, button or some other closing system) and the blueprint has to be adjusted to fit other than myself. It has been a steep and roller coaster like learning process. I think I’m happy with how the hat turned out now and some more hats are on it’s way out for testing.

For the long term vision I wanted to make the brand even more local. Change the goals, from having some distant idea of making a living from it, to making good products and having fun while doing so. I also like to be more transparent about the brand and to work even harder on making it friendly to the environment (e.g. replace the last small bits of the non nature materials). I’m not there yet – the work will surely continue during 2018 and we’ll see in a year :)

Both brushes and buckets can be ordered now to get before christmas!

We – the ambassadors team and I – want to wish you a happy holidays and we really hope that 2018 will be your best climbing year ever!

HAPPY SENDING!