For 2017 I had two main goals. I wanted to finish the Senders hat and I also wanted to adjust the long term vision for Sten.
The hat (of course) turned out to be much harder than I thought. Sewing one is hard but making a product that’s possible to produce is harder. All seams have to be optimised, there are surprisingly hard decisions ta make (e.g. velcro, button or some other closing system) and the blueprint has to be adjusted to fit other than myself. It has been a steep and roller coaster like learning process. I think I’m happy with how the hat turned out now and some more hats are on it’s way out for testing.
For the long term vision I wanted to make the brand even more local. Change the goals, from having some distant idea of making a living from it, to making good products and having fun while doing so. I also like to be more transparent about the brand and to work even harder on making it friendly to the environment (e.g. replace the last small bits of the non nature materials). I’m not there yet – the work will surely continue during 2018 and we’ll see in a year :)
We’ve been working together with local artist and climber Christoffer Stigberg to make 20 unique boulder brushes! We have 10 of them and he has 10. You will have the chance to get them at the special occasions below. Stay tuned for more info!
We are working on opening the store for all EU countries. For now send us an e-mail if you are ordering from outside Sweden.
The inspiration picture (above) is from the beautiful Swedish west coast (archipelago) that also happens to be a boulder paradise. Imagine climbing slabs in the warm summer nights when the sun sets over the sea… I miss it as soon as I’m leaving. Luckily it’s not more than an hour away from central Gothenburg.